The four adverts i have created for my TV series are a TV Advert, Radio advert, two billboard posters and a social media advert. These adverts span across 4 different platforms. By creating these I have me the aspect of the brief that requires 'Cross-media advertising'.
TV Advert
See my TV advert here.
The TV advert meets the brief as it helps raise awareness of the series by clearly stating the name in the voice over as well as where it will be broadcasted and how it can be viewed on BBC iPlayer.
The TV advert is a combination of short suspenseful clips that help set the scene and build the foundations of the plot as well as help introduce the protagonist. For example we see panning shots of where Tyrone (Protagonist) has grown up to help set the scene. We also see glimpses of the domestic abuse that the protagonist will experience throughout the series. This is main plot point we also hear voice overs of the protagonist explaining his story line explaining certain plot points that will hopefully grasps the viewers attention and want them to tune into the series when released.
We have a quick transition called the 'loading Radial' between the football scene and inside abuse scene. This transition is overlapped with a grunting sound, This will grab the attention of the audience and those who may not be paying attention as they instinctively will turn as they hear another human grunt or scream, drawing them to the ad without even realising.
The TV advert has been exported in 16.9 aspect ratio at 1920x1080p High Definition quality in 25fps to meet the requirements laid out by the BBC. The audio does not breach the -23LUFS loudness peak for audio as laid out in the guidelines.
Radio Advert
Listen to my Radio advert here.
My radio advert clearly states that the programme will be available to view on BBC3, this was done in the voice-over. The radio also features soundbites from the TV advert to help link the adverts together in one campaign this is also done to help attract viewers in the same way the TV advert does.
The effects that I feel will stand out within the advert is the sound backing track, the song is known to have a deep meaning and is widely popular in the UK, even more with the ages of 16-24 as this is Dave's'(song artist) most popular demographic. So this will hopefully make more people pay attention to the ad when its being aired.
The radio advert has been exported as ".wav" file and also as YouTube clip to help maximise the reach of the advertisement. These both meet the standards for the BBC to allow them to play it out on the radio and as well as on their BBC radio website.
Billboard Adverts
View my billboard advert here.
My billboard features the BBC Three logo, this will allow them to locate where the TV series is going to be shown as well as allow them to be able to gather further information on the TV series by logging onto the BBC3 website. Showing the logo on the billboard is a common theme on BBC drama advertisements, this is so the people that view the billboard are able to find out on where they can view the show.
The billboard follows the con sizes for a billboard that is within the united kingdom. The portrait billboard also know as the bus stop billboard was set to the 47.24" x 70.87" dimension which is the standard size for 6 sheet bus stop/ train station billboards as i found on https://www.billboardadvertising.org.uk/size/6-sheet/. The landscape billboard was set to the dimension of 6.096m x 3.048m this is the standard size as stated on https://www.billboardadvertising.org.uk/size/48-sheet/ . Due to the size of the billboard, when formatting and exporting the image the resolution has no need to be so great therefore i was able to export at 30dpi.
Social Media Adverts
View my Social Media adverts here.
Many social media adverts are interactive allowing the producers and cast to interact with the consumers. This means they can ask questions about the programme directly and easily. These responses can be shared through the @BBCThree social media accounts. This is direct engagement with the audience and as they are being asked about the programme on a platform the use often they are more likely to interact and view the programme this is therefore increasing the engagement with the audience so once again increasing the chance of it being viewed by more people. The reason people will interact with this is to do with the exposure they will receive from such a popular account, this works well for both parties as the BBC get the interaction with their fans and are able to promote their material and the audience are able to gain self exposure.
All social media platforms have different requirements for video uploads. Twitter states that the video cannot be longer than 140 seconds and it must be 32 x 32 and have a maximum resolution of 1920x1200. The formats it supports are MP4 and MOV on the mobile apps and on the web they allow MP4 with H264 format with AAC audio. Instagram states that the video must have a duration between 3 seconds and 60 seconds and must be in the format of h.264 codec, AAC audio, 3500 Kbps bit-rate with 30fps and a maximum file size of 15 MB and a resolution no wider that 1080px. To make sure that i complied with these technical codes the adverts were exported in the 1920x1080 resolution in a MP4 h.264 format. The file sizes were made as small as possible to allow for smooth streaming on all devices. The video is 25fps and ACC audio format has been used to meet the requirements of the social networks.
Reflection
In conclusion, I feel my campaign for my TV series has successfully met the client brief. I believe it portrays a strong message to the BBC3 audience that will entice them and hopefully attract them to the show, due to the gripping story-line and transgressive topics as well as a range of high quality aesthetic properties. The story-line is based on a a person that is very secluded in society and that many people never get to meet, thus meaning they will want to gain an insight into their world and they can do through this TV series.
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